A2 MEDIA  PORTFOLIO

Goodwin's theory suggests that the ordinary music videos often include genre-specific conventions (i.e. hip hop videos have a lot of attractive women, pop videos feature shots in a studio etc). According to his music video theory, vidoes may also feature intertextuality (read more here). 

 

There are also frequent references to the voyeristic treatment of a female body; that is, when a woman makes eye contact with the camera seductively or the notion of looking can be referenced by the use of props (mirros, cameras etc). 

 

Goodwing proposes there's a relationship between the music and the visuals. Those could be:

• amplifying

• illustrative

• contradictory

 

Andrew recognises that the record label which an artist is signed to often has particular demands such as close up shots or conventional performances.