A2 MEDIA  PORTFOLIO

This is the finished A2 Media music video. The way it turned out, I expected it to be more narrative than it came out to be; however, I realised it was mostly down to how good we made our storyboard and how detailed we had it planned. Although I was more than happy with the way studio shots look and how they flow with the song, I was also pleased with the additional footage that was added later on in the editing process. I am glad we made the decision to do it because the difference between the rough edit (without the additional footage) and the final cut is very significant.  I personally think the video shows good use of codes and conventions of indie music videos also. Perhaps more work was in need to be done in terms of mise en scene planning, as we found ourselves discussing the locations and props while on set which should've been discussed prior the filming. Camrbidge locations could've been used better, location photograhs showed excellent settings but this was not used efficiently in the actual footage which is a shame. Nonetheless, I think we used post production to a great extent which helped make the video appear more sophisticated and professional; again, this difference can be seen in the rough edit.